- Apologies. You begin business conversations apologizing for your logo, materials or web site.
- Where’s the love? You were sold a logo, but you’ve never loved it. It doesn’t make you dance -- or at least smile!
- Client confessions. A client you respect confessed to you that your image just doesn’t cut it.
- Competitive energy. Your competitor just rolled out a hot new identity and your employees and customers are talking about it.
- Millennial Mindset. Did a young, new hire tell you that your look was tired?
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April 01, 2009
5 Signs You Need a Brand Tune Up
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LOVE the 5 signs - you are right on the mark!
(Your Big Apple Compatriot)
Posted by: Ann Sachs | April 02, 2009 at 01:46 AM
today's branding seems different than pre-web days -- you need to actually be what you claim you are -- if you're green, say, you'd better be green, or blogs will expose you fast. no?
Posted by: Louis Postel | August 10, 2009 at 10:06 PM
Being an authentic brand has always been the way to go. It's true that now a faux brand can be exposed faster, but the goal is NEVER to be artificial, the best brands are the ones that are true to their core values and trusted by their customers.
Posted by: Carey Earle | August 15, 2009 at 03:07 PM