When it comes to marketing, people want a silver bullet or a secret to success that is lurking somewhere out in the ether. When you look at marketing breakthroughs or anything that stands out in the information overload, many times it is about the unexpected. Thinking about Sunday night's Grammy Awards, a good example is Raising Sand, the Alison Krauss and Robert Plant CD that was masterfully produced by T-Bone Burnett. What did Burnett do: he combined two unexpected musicians together for a five Grammy night. The angelic voice of country/bluegrass crooner, Krauss with the edge of Robert Plant. Sheer musical magic that was purely unexpected. So, when you're looking at your marketing and your customers, ask yourself what would be pleasantly surprising and completely unexpected?
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February 10, 2009
Look for the Unexpected
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You called it, Carey - I remember your talking about this album when it first came out, you ole fortune teller you!
Ann
Posted by: Ann Sachs | February 11, 2009 at 12:08 AM