Is your Brand helping you get a job or get ahead?

I was recently thinking about the 2.0 version of Andy Warhol's quote about everyone having their 15 minutes of fame.  I think today it'd be about every one having a brand.  We've been talking about personal branding for about a decade, but with the explosion of social media, personal branding takes on a whole new dimension. Now, your personal brand is also who you are in the digital world.  So, the question to ask yourself is:  do you show up in that world?  And, if you do, do you like what you see?  Is your Linkedin or Facebook page something that a prospective employer or prospect would be impressed by?  (Yes, you might want to take down that picture of you with the beer bong.)  Today, reputations take life and burn out as fast as you can say youtube video.  So, when you're thinking about repositioning yourself, make sure you're thinking beyond your resume.